AccorHotels Launches La Collection, Its E-Boutique Platform, in Indonesia and Across the RegionHospitality Updates
AccorHotels has announced the launch of its e-boutique platform La Collection in Indonesia and the Asia Pacific region. With more than 800 products covering a variety of categories, one can purchase products using its membership programme.
Already available in France and Australia, loyalty members residing in China, Hong Kong, Indonesia, India, Japan, and Macau can now access La Collection in their country as well as have the opportunity to earn and redeem loyalty points on the digital shopping platform. The e-boutique platform is also available in Malaysia, New Zealand, The Philippines, South Korea, Singapore, Taiwan, Thailand and Vietnam.
With La Collection by Le Club AccorHotels, loyalty members can find a variety of products such as tech gadgets, home goods, beauty products, fashion accessories, travel goods and more, Members can also choose to make purchases using cash plus points and accumulated points.
The e-boutique will soon include various items and amenities available in AccorHotels rooms such as bedding by Sofitel, toiletries and in-room care products, The platform is expected to feature Elite Experiences where members could gain access to the Le Club AccorHotels box at the AccorHotels Arena in Paris, France and or gain entry to sporting events, theaters or shows.
“The launch of La Collection by Le Club AccorHotels in Asia Pacific gives members a wider choice of options to earn and use their loyalty points. It is our way of rewarding our loyalty members with quality, exclusive offerings so they can shop for themselves or their loved ones on special occasions,” said Henrik Berglind, Vice President Loyalty Asia Pacific.
In conjunction with the launch of La Collection by Le Club AccorHotels, members could enjoy 50 percent discount of travel products for purchases made using Rewards points from 17 to 25 October.