NOW! JAKARTA | An Interview with Marco Noto La Diega, President

An Interview with Marco Noto La Diega, President Director PT Piaggio Indonesia

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It has been 5 years since PT Piaggio Indonesia arrived in Indonesia. What has changed?
In the beginning, we only had Vespa, the iconic brand, but the year after, we expanded to Piaggio, the smart urban mobility scooter brand. Just recently, at the end of last year, we took another important step forward by introducing two more brands in the big motorbikes segment to Indonesia, besides the already existing scooter segment. Thus, we have brought into the country two additional Italian legends: Aprilia, pure racing passion superbikes, and Moto Guzzi, proudly authentic Italian touring bikes since 1921. Nowadays, those four brands under PT Piaggio Indonesia are all an expression of our “Italian Pride” offer to Indonesia.

An Interview with Marco Noto La Diega, President Director PT Piaggio Indonesia  (1)

Vespa turned 70 years old this year. How is this anniversary celebrated in Indonesia?
Considering that until now Indonesia is still home to the second largest Vespa community in the world after Italy, the members are very enthusiastic, this is a very delightful moment for Piaggio Indonesia. As a tribute and our gratitude to the country, PT Piaggio Indonesia presents “Vespa Settantesimo” (Vespa 70th), a special, limited edition of Vespa built to perpetuate its everlasting charm. It comes with an exclusive chromatic look based on the newly developed color “Azzurro 70”, and is available in three models that represent different eras of Vespa.

We noticed that the Piaggio brand made a major comeback in Indonesia. Can you tell us why?
Piaggio indeed captures the hearts of many, perfectly combining modern appearance and functionality which makes urban riding a unique and joyful moment. Specifically, this year we have introduced two new Piaggio scooters in Indonesia: Liberty ABS 150cc, and Medley ABS 150cc.

An Interview with Marco Noto La Diega, President Director PT Piaggio Indonesia  (2)

The launch of both Aprilia and Moto Guzzi created a major buzz within circles of automotive enthusiasts. What’s next for these two brands?
By the end of 2015, we started bringing in Moto Guzzi and Aprilia. Those two motorbike brands have successfully ignited excitement among the Indonesian people. With Moto Guzzi, the Italian motorcycle legacy brand, and with Aprilia, Italy’s most victorious sporty brand, we have offered a new riding experience to those customers who are passionate about a unique way of life.

Now, one year after the launch, we have brought the Moto Guzzi V9 to Indonesia, the latest addition to the mid-range cruiser segment. The V9 comes in two variants, V9 Roamer and V9 Bobber, each of them having their own distinct style as well as character.

The V9 Roamer is an elegant, easy to ride, low weight, and fun cruiser. It is suited for city usage with great handling feeling in traffic, or to make discovery journeys in Indonesia, enjoying a relaxed riding position.

The V9 Bobber is the daring and essential soul of the V9 line, inspired by the Bobber style born in the USA, representing a unique “Macho & Muscle” motorcycle proposal in the entry custom market. It is a bike with a minimal and aggressive look, a sporty character along its short and neat tail, and with a solid front end with an oversized 130 mm front tire enhancing the cornering performance and ensuring high grip on every road surface.

What’s next for Piaggio Indonesia?
From the very beginning of our presence in 2011 we have been very conscious to the potential of Indonesia in terms of mobility solution needs. We have witnessed the market grow more mature, and the consumers become more demanding in differentiation. Five years have passed, and we already have four brands to serve the Indonesian market.

We envision Piaggio Indonesia as a one-stop destination for all premium two- wheeler enthusiasts in Indonesia, whether it is for scooter or for bigger segment motorbikes. This is what makes us different now, and what will continue to be in the future.

We will continue in this direction, closely observing the evolution of market needs, and working to always be one step ahead, to always be ready with the latest technology and trends we can create and shape. I assure you that new exciting products and technologies are coming up, and we will be pleased to introduce them to Indonesia.

NOW! Jakarta

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