Strengthening the Cultural Identity of Young Designers | NOW! JAKARTA

Strengthening the Cultural Identity of Young Designers at IFW 2018

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Indonesia Fashion Week (IFW) 2018 will return from 28 March to 1 April with a focus on introducing more local textiles to support cultural tourism and cultivating its identity among young designers. 

Photo courtesy of Indonesia Fashion Week 2017/NOW!JAKARTA

Themed “Cultural Identity”, IFW 2018 continues its mission to support the creative industry by highlighting Indonesian culture on runway. In line with the Ministry of Tourism’s goal to develop ten priority tourism destinations across Indonesia, IFW 2018 puts Lake Toba, Borobudur and Labuan Bajo in the spotlight, which will be used as creative direction and manifested in the design and fashion marketplace.

IFW 2018 is going to be the one-place platform for multiple industry stakeholders where 200 designers, 460 fashion brand and textile exhibitors come together to showcase their products and creations.

Poppy Dharsono, chairman of the Association of Indonesian Fashion Designers (APPMI), said that IFW always has shown a strong support for Indonesian culture and heritage. IFW’s mission is to appoint designers from different regions across the archipelago in order to trigger the local economy through fashion.

Photo courtesy of Indonesia Fashion Week 2017/NOW!JAKARTA

Pioneered by APPMI, IFW also hosts the annual Indonesia Young Fashion Designer Competition (IYFDC) to nurture the country’s most talented, emerging fashion designers. They will have the chance to introduce their designs by translating Indonesian cultural identity into fabric, material, sartorial and anything else relevant for today’s fashion trends.

“I hope young designers will always coexist with and be inspired by our culture. The theme of culture can provide quality to the future of fashion designers because of its richness. At the same time, the designers also have to adapt, learn and understand,” Dharsono said.

Followed by 170 participants from various fashion schools in Indonesia, IYFDC has selected 21 semi-finalists who will showcase their works, while the grand final of IYFDC will take place on 31 March. Both winner and runner-up will have the amazing opportunity to study fashion in Italy.

IWF 2018 will also collaborate with Tokopedia in order to show the designers’ readiness to grow their business on online platforms and e-commerce, following the latest trend of a stronger product-to-consumer-relationship.

Indonesia Fashion Week 2018
www.indonesiafashionweek.id
28 March - 1 April
Jakarta Convention Center
Instagram: @indonesiafashionweekofficial


RINTANG AZHAR

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