Thanks to the widespread commercial portrayal of beauty on mainstream media, the definition of attractiveness – or lack of it – usually depends on physical quality, if not measurement.
In a bid to undo common stereotypes about beauty, Bamed Healthcare has collaborated with the talented young artist Monica Hapsari in launching “Embracing Realness” – an art installation based on the idea that everyone has unique natural beauty.
Now on display at Bamed Clinic in Menteng, Central Jakarta, the installation is made up of a series of hand-drawn illustrations that have been converted into digital graphics. Through her art, the artist seems to embrace a wide interpretation of beauty and shuns away from any limited view on the concept.
Monica features seven different characters in her drawings – tomboy women, women born with visible birthmarks, hijab-wearing, Asian women, elderly women, darker-skinned women from eastern parts of Indonesia and plus-size women.
“We want to raise awareness about the importance of embracing a healthy lifestyle, because with health comes beauty,” said the CEO of Bamed Healthcare, Yassin Yanuar. “‘Embracing Realness’ goes against common stereotypes of beauty and encourages people to embrace their own beauty, regardless of their physical condition, so that they can accept their true identity.”
Photos courtesy of BAMED HEALTH CARE