One of Jakarta’s most highly anticipated annual music festivals, We The Fest (WTF) 2024, returned for its 10th-anniversary edition, held from 19-21 July 2024 at GBK Sports Complex in Senayan. The three-day music festival marked its momentous milestone with a celebration enlivened by music, art, fashion and food.
Taking part in the festivities, leading Indonesian beer brand, BINTANG, returned as the festival’s Official Beer Partner for the third time, bringing in a new concept to the festival with its “Pasar BINTANG” activation.
Organised by Ismaya Live, We The Fest 2024 pulled all the stops with its diverse lineup of international and local heavyweights in the music industry. The festival highlighted its dedication to musical diversity, bringing in artists and musicians of various genres, including headliners such as award-winning Latin artist, the “Prince of Reggaeton”, J Balvin; Japanese-Australian singer-songwriter, rapper and record producer, Joji; and South Korean DJ and producer, Peggy Gou.
BINTANG Beer introduced “Pasar BINTANG” during the festival, a new concept that was showcased in the main stage area of WTF 2024 which provided festival-goers with a series of exciting and unforgettable activities as they enjoyed the music festival.
“BINTANG Beer is very pleased to be able to play an important part in the celebration of this year’s We The Fest festival as a form of development of the country’s pop culture. Not only that, we present an interactive zone that can be a destination to have fun together while enjoying extraordinary performances from talented musicians,” said Jessica Setiawan, Marketing Director of Multi Bintang Indonesia.
“Through our iconic booth themed Pasar BINTANG, we are on a mission to accept all authentic people without conditions so that we can all remove the judgments that are often attached. This is done so that we can all celebrate the diversity that exists and be proud to be ourselves because Bersama BINTANG, Berbeda Bersama,” she added.
Let’s take a look back at the fun music festival experiences that the Pasar BINTANG booth offered to attendees:
Electrifying Festival Moments Accompanied by BINTANG Beer Products
During We The Fest 2024, festival-goers were able to savour the magical moments and performances with the various products from BIINTANG Beer at BINTANG Bar. As the Official Beer Partner, BINTANG Beer provided four beer varieties that attendees were able to enjoy including BINTANG Pilsner, the brand’s staple variety with a taste quality that has been maintained for over 70 years; BINTANG Crystal, a smooth cold-brewed beer with low bitterness; BINTANG Anggur Merah, a refreshing and sweet wine-flavoured beer; and BINTANG 0.0, the first zero alcohol beer in Indonesia.
Additionally, attendees also had the chance to try out special concoctions incorporating the beer products exclusive to We The Fest 2024, including the WTF BINTANG Cocktail as well as the Es Serut BINTANG Anggur Merah.
Pasar BINTANG’s Plethora of Sensational Activities
Pasar BINTANG presented guests with an array of spectacular activities where they were able to enjoy their favourite beers, chill with friends, capture fun moments and memories, and savour the entertainment available. Of course, attending a music festival wouldn’t be complete without taking something home to remember the moment and guests were able to take photos at Pasar BINTANG’s Magic Mirror Photobooth Artificial Intelligence (AI).
Pasar BINTANG also provided an area with a pool concept where attendees were able to take a break and relax. Other activations included a Chill Makeover as well as a BINTANG predictions activity.
Karaoke Sing-Along Sessions with Famous Artists
One of the most anticipated activities during We The Fest is BINTANG’s ‘Karaoke Bareng BINTANG’. This year, the sing-along entertainment featured performances by Mang Senyor, Dochi Sadega & UCUPPOP on the first day, while the second day featured The Couch Club and Ojan Sisitipsi, and the third day featured Bleach and ‘dangdut’ remix maestro, Feel Koplo.
BINTANG Beer always encourages all consumers to enjoy beer responsibly. Visitors were required to be 21 years old and above to be able to enjoy BINTANG Beer products and visit Pasar BINTANG at We The Fest 2024. For more information on BINTANG Beer, follow their official Instagram account.
