The first Indonesian Contemporary Art and Design (ICAD) exhibition, held in 2009, was an experiment: it was the first time ever, an exhibition attempted to bring together art, design, technology, entertainment and the hospitality industry.
Now in its seventh edition, ICAD has proven its worth and importance over the past years at it has grown into a highly anticipated event in Jakarta’s annual cultural calendar.
“ICAD started from a small discussion about a great idea to search for new forms in celebrating creativity,” festival director Diana Nazir recalled. “This celebration is manifested through a collaborative festival that melts away borders between creative subsectors.”
ICAD 2016, which takes place at Grandkemang Hotel until December 7, carries the theme “Seven Scenes” and introduces a new curatorial concept. At its core, ICAD 2016 presents seven collaborative projects, led by well-known Indonesian figures in their respective fields: Agung Kurniawan (fine arts), Budi Pradono (architecture), Eko Nugroho (fine arts), Hermawan Tanzil (graphic design), Oscar Lawalata (textile design), Tita Salina (urban play) and Tromarama (videography). They were asked to focus on the upheavals of urban life, to imagine an ideal condition of where they live and socialize and use their works as a medium of critique.
“Hopefully, the seven ideas presented by these artists and designers this year can become a reflection on the change of cities that affects our way of life,” curator Hafiz Rancajale said.
Award-winning architect Budi Pradono’s “Kampung Vertikal” examines the effects of urban migration, while Tita Salina’s “Missing Horizon” invites us to look at the line that divides the upper class from the lower class in this city. Eko Nugroho’s colourful mural – drawn on the wall of the hotel’s neighbor building at a whopping 18x21 metres – is a satire on how we imagine a perfect urban life; Hermawan Tanzil’s contribution focuses on the development of Kemang over the past years. Staying in the same area, art collective Tromarama presents artifacts of a secondhand furniture shop in Kemang. Oscar Lawalata’s Kaaba replica offers a meditation space in the midst of the city’s hustle and bustle, whereas Agung Kurniawan tackles human rights issues in his works as a means of social criticism.
In addition to the seven “main players” of ICAD 2016, there are several fringe exhibitions as well as special appearances by artists and designers, including Ika Vantiani, Anton Ismael, Felicia Budi, Tero Annanolli and Vico Magistretti.
This year is also the first time that the exhibition includes other venues in the area of Kemang, such as Coffeewar, Kinosaurus and Colony.
“There is always this notion that Indonesians don’t appreciate art, but how can they do so if we don’t give them the opportunity?”, art director Harry Purwanto said. “That’s why ICAD is branching out this year.”