As a part of the National Batik Day celebration, Batik Corner at Hotel Borobudur showcased batik textile that represents different regions in Indonesia. As a gate to Indonesian tourism, the hospitality brand aims to promote the authentic textile heritage to the world.
Batik—a technique of wax-resist dyeing applied to a cloth—becomes more popular over the years since UNESCO assigned Batik as a Masterpiece of Oral and Intangible Heritage of humanity in 2009 which was later celebrated every 2 October. Besides appreciating the textile by wearing Batik attires, people got a chance to understand the origin of Batik and get to know the creative process behind decorative textiles and its technique.
Taking place from 1 to 14 October, Batik Corner, which is a collaboration between Hotel Borobudur and Batik Tjempaka Gading. Situated along the promenade of Bogor Cafe, visitors were invited to draw Batik in traditional techniques and learn from experts. Free class for children was available to introduce the authentic textile heritage to future generation who will carry on the batik itself.
As an annual celebration, Hotel Borobudur consistently participates in the National Batik Day as a part of the hospitality company's commitment to support and conserve Indonesian heritage. The hotel also becomes a home for cultural meetings and conferences and an example to promote the fabric to the public both local and international.
Hospitality plays a pivotal role to promote tourism and attraction. Especially, Indonesian batik gains its popularity where one wears batik for a formal and casual meeting.