In a nod to the power of media in shaping brand narratives, Ascott Indonesia hosted its second Thanks & Thrill event, themed Glam N Jam on 25 February 2025. Set against the nostalgic backdrop of the 90s, the vibrant gathering celebrated the contributions of journalists and media representatives who have played a crucial role in the company’s journey.
As one of Indonesia’s leading hospitality players, Ascott continues to expand its footprint, aiming for 100 properties across the country. With a presence in key regions such as Riau Islands, East Kalimantan, Greater Jakarta, South Sumatra, and Bali, Ascott’s diverse brand portfolio—including Ascott, Somerset, Citadines, Oakwood, and YELLO—cements its status as an industry leader.
Beyond a night of glitz and entertainment, the event underscored the importance of media partnerships in driving innovation and shaping public perception. “The media has been instrumental in amplifying our vision and milestones,” said Irene Janti, Country Director of Brand & Marketing at The Ascott Limited Indonesia. “This gathering is our way of showing gratitude while fostering deeper collaborations to propel the industry forward.”
Ascott is also making impacts beyond accommodations. Through its Ascott Star Rewards (ASR) program, guests can access global events, including Chelsea FC matches, premier tennis tournaments, and the Singapore Grand Prix. As the Official Global Hospitality Partner of Chelsea FC, Ascott is merging world-class hospitality with thrilling sports experiences.
Sustainability still remain a core focus, with Ascott CARES leading efforts in energy efficiency, carbon footprint reduction, and responsible sourcing. As the company pushes forward with bold expansion and strategic partnerships, its commitment to excellence—both in service and sustainability—seem determined to set the stage for a dynamic future in Indonesia’s hospitality scene.
For more on Ascott’s loyalty programs and sustainability initiatives, visit discoverasr.com or follow @discoverasrindonesia on social media.
