August was a busy month for BritCham with two CEO Series. The President of Unilever Indonesia and the CEO of Panorama Group shared their insights.
Facing disruption: be an incumbent or insurgent?
As part of the CEO Series, BritCham on 13 August invited one of the biggest players among Indonesia FMCG companies, Unilever Indonesia. The President of Unilever Indonesia, Hemant Bakshi, shared his experience and insights on running a business in Indonesia. As a global brand, one of the big questions to address is how to keep up to date with the current trends, especially with the needs and lifestyles change so rapidly? To answer that, Bakshi confidently said, “We get involved and engaged with the consumer. The brand must reflect the needs and aspirations of their consumer. The market change really fast, so the brand portfolio must be renovated and reinvented as needed.”
Bakshi also emphasised the prediction on how local and small brand will be in the market in the near future. To compete with that, especially with the decreasing consumption rate in Indonesia, there must be a shift in global brand strategy. The brand must go beyond “Think globally, act locally,” instead it must be “Think locally, act locally, with global advantage.”
The CEO series was moderated by BritCham board member Dawn Herdman (Illuminate Asia), More than 50 people attended the event and were actively engaged in the Q & A sessions. BritCham’s newly appointed board member, Peter Bellini, concluded the event quoting Bakshi, “Be the insurgent” he noted, and encouraged the audience to get on board with a focus on the local, despite the challenges in consumption levels and that companies must learn how to use digital platforms effectively for each brand.
BritCham CEO Series with CEO of Panorama Group, Budi Tirtawisata
CEO of Panorama Group, Budi Tirtawisata shared his views on Indonesia’s tourism and hospitality business. Tourism and hospitality management industry has always been in demand. Tourism is the number two contributor of Indonesia’s GDP. Also, leisure and travel are predicted to be the second sector with rapid growth. The rank certainly affects the development of “10 New Balis” plan stipulated by the government. Budi noted that, despite the name ’10 New Balis’, the destination options in Indonesia are more than that and also includes special economic zones (Tanjung Lesung, Tanjung Kelayang, Morotai and Mandalika), as tourists destinations. He said the development of these areas calls for greater accessibility, development of attractions, and amenities, all of which need to be supported by good infrastructure.
This CEO series was moderated by Chris Wren. The attendees were mostly from the tourism and hospitality industry. Some business representatives expressed their interest in becoming an IPO and asked about the challenges and ways to maintain company credibility, especially in gaining international partnerships. Budi noted that cooperation and acknowledgement of government action is key for both national and international investors in the tourism and hospitality industry.
This event concludes the last of the CEO Series for 2018. Over the years we have invited the experts and leaders from various industries, such as CEO of Google Indonesia, Country Director of Facebook Indonesia, and CEO of Unilever to name a few. Watch their presentations and interviews on our YouTube channel. Check our event schedule on our social media accounts: Twitter/Instagram @britcham_ID, Facebook at BritCham Indonesia and LinkedIn at British Chamber of Commerce Indonesia. You can also email us: [email protected]