Could you please kindly share the Ministry of Tourisms main agenda for 2016?
Marketing and branding of Indonesia is our priority this year with the overall aim of increasing tourist numbers. Wonderful Indonesia campaign has been a huge success with Indonesia receiving 10.3% growth recently compared to the average of 5.3% within the ASEAN region. Wide media coverage has been received CNN, CNBC and CNC channels worldwide including large coverage from China. We will continue growing our media partners to ensure Indonesia sees the continued growth in tourism.
The competition amongst ASEAN countries is intense, what are the strengths of Indonesia with regards to tourism industry?
In regards to the tourism Industry, Indonesia is a very price competitive country within the region. Tourists using the US dollar will be able to gain more for their money than if they were to take a holiday in other countries. Indonesia is rich in culture with many natural tourist attractions which draw-in people from all over the world. Also, the business environment is improving greatly increasing the number of hotels and tourism activities available.
What is your perception of the relationship between the UK and Indonesia?
The UK and Indonesia has close relations with each other especially due to the fact that the UK brings the most amount of tourists to Indonesia within the European countries. Business links are increasing and more and more British businesses have offices in the area. The British council plays a major role in Indonesia focusing on all aspects of culture and education. Prices of airlines are getting cheaper and more routes are opening up making tourism between the UK and Indonesia more attractive.
How can British business assist in the future?
Indonesia requires further investment in all regions, especially within the infrastructure area. The environmental sustainability and healthcare areas also need attention. With investments from British businesses, Indonesia will expand further enabling an overall more positive experience and attractive destination for tourists.
The tourism industry is one of the key to Indonesia’s economy, what can we expect in the future for the partnership between UK businesses and Indonesia in terms of Indonesian tourism?
The partnership between the UK and Indonesia in terms of tourism is huge. The UK is the country within Europe that brings the most tourists to Indonesia. Further collaboration with the British council within the fashion industry and performing arts. We will continue developing links with educational institutions focusing on student exchange programs
Do you have any message for British Companies/ Potential investors who would like to expand their tourism businesses in Indonesia?
To be more aggressive and get involved with Indonesia. Use partners in Singapore and Hong Kong to link with Indonesia- these countries are very experienced in the region. Don’t be afraid of the rules and regulations- yes, it’ll take time but rewards will be high.
Written by Anka, BritCham Communications Officer