Travel trends have been rising all over the world. People look for unique, local and cultural experiences while travelling abroad but often crave a taste of home. One of the things people love to taste is the local food of the country.
At the end of March, BritCham hosted the latest installment of the GREAT Pavilion roadshow in Indonesia, which featured the travel and F&B industries in both countries during The British Foodie Travelogue panel discussion. We were joined by experts of the industries, Dr. Anang Sutono from the Ministry of Tourism of the Republic of Indonesia, Carl Stanaway, Director of Real Estate, Hero Supermarket, Chris A. Wootten – President Director of International Leisure Consultants, and Adam Williamson from Diageo. The event was moderated by Eamonn Sadler of Indonesia Expat.
Dr. Anang Sutono spoke about Indonesia’s cultural dynamic, a country that embodies a wide variety of heritage and tradition. One of the most notable aspects of Indonesian culture is its unique culinary experience that offers different tastes from each region in the country. As a tropical country, Indonesia is famous for Sun, Sea and Sand.
While Indonesia is famous for beaches and sea, but it has much to offer with “the 10 New Balis”, Anang explained in reference to the government’s directive to opening more areas to tourism. Eamonn noted that other regions in Indonesia need to create their own identity and character to attract foreign—and domestic—investors. He noted that Indonesia needed take pride in its diversity and distinguish itself from being just about Bali.
With all this potential, the question remains, how can one maximise it? Carl Stanaway said that if one look at Indonesia from the outside, it’s about medium and long term opportunities. Because the culture of Indonesia is about partnership and trust. He raised the question about how one can position their company while being mindful of the culture and being able to navigate the world of business in Indonesia.
Chris A Wootten added that the most important sector to invest in was the people and that without qualified people there would not be a good product. To ensure optimal service, companies would need to focus on the quality of human resources. Despite the challenge in the bureaucracy and regulations, such as customs, import tariffs and the laws requiring respect of the halal certifications, we wish business still have the appetite to expand and invest in Indonesia.
Last but not least, panelists were asked what Indonesian products were projected to be huge abroad? They confidently answered: Tempe! “It’s healthy, nutritious, and definitely tasty.” With the rising trend of healthy food nowadays, the market is huge.
Check our social media to see the highlights of the event! Follow our Twitter and Instagram accounts @britcham_ID, Facebook and LinkedIn at BritCham Indonesia, also our YouTube Channel at British Chamber of Commerce in Indonesia. For more information about events, email us at: [email protected] See you at our next event!