Earlier last month, the BATIQA Hotels brand was officially launched at Gran Melia Jakarta and inaugurated by Deputy Destination Development and Tourism Industry of Ministry of Tourism, Republic of Indonesia, Dadang Rizki Ratman, along with President Director of PT Surya Semesta Internusa Tbk (SSIA) and PT BATIQA Hotel Manajemen, Johannes Suriadjaja as well as Vice President of PT BATIQA Hotel Manajemen Michael Tjahaja.
PT BATIQA Hotel Manajemen is the hotel business unit of PT Surya Semesta Tbk Internusa which is poised to expand all over Indonesia. In line with the motto of Tourism Indonesia, ‘Wonderful Indonesia,’ the brand’s launch event carried the concept ‘Enchanting Indonesia’ which highlighted the archipelago’s cultural wealth.
The name BATIQA is derived from the word ‘Batik,’ one of Indonesia’s cultural icons, and ‘A Quality,’ which marks the hotel’s commitment to providing the best quality service in every aspect. BATIQA Hotels bring the mission to become the largest, most reliable and most recognized hotel network in Southeast Asia. In order to reach this ambition, BATIQA Hotels promises to always combine Indonesia’s rich culture with modern touches to ensure satisfaction from both the stakeholders and customers.