Industries |

IHG Hotels & Resorts’ Brand-New Brand Image

Industries | 9 March 2021

As one of the leading hospitality brands in the world, IHG Hotels & Resorts has long been a pioneer in world travel and the way people connect. The company advances its brand as it looks to the future and paves the way for when travellers are ready to reconnect and travel once more.

From its beginnings with the introduction of the first InterContinental Hotel and the legendary HolidayInn to its ground-breaking boutique hotels including Kimpton, IHG Hotels & Resorts steps into 2021 with a fresh outlook of its brand identity, further elaborating its philosophy of True Hospitality for Good by elevating its story, portfolio and the global needs of hotel owners, consumers and communities.

As they anticipate for when the people around the world are ready to travel once again, the company prepares for the future by reinforcing the significance of the hospitality industry and travel as positive changemakers, from providing careers for millions to the positive impact it carries out to communities worldwide, every traveller’s unique experiences in a trip makes a great impact for days beyond recall.

The brand’s fresh update mirrors the company’s development to now 16 brands spread across 100 countries, welcoming its guests and loyalty programme members through close to 6,000 of its hotels. The company is determined to reinforce perception, the approach to guests, hotel owners and colleagues engagement, and improving the method of promoting the extent of its portfolio:

A Family of Hotels & Resorts
Renamed from IHG to ‘IHG Hotels & Resorts’, the addition of the ‘Hotels & Resorts’ descriptor to its trade name highlights the company’s extensive collection of 16 brands that exist together under one umbrella.

A Fresh Look and Feel
Giving the visual brand identity a fresh makeover, with fresh colours, and updated photography and font, the awe-inspiring and vibrant design highlights the brands and hotel experiences in a highly immersive approach. With this, IHG Hotels & Resorts aims to improve the way it communicates the brand story in a relevant and appealing manner to its consumers, especially to the younger demographic, hotels owners, colleagues and potential talent across the globe.

A Place for All
As a pioneer and one of the prominent loyalty programmes in the world, IHG Rewards has a corresponding new look and feel. To exude warm inclusivity that is available to all, the word ‘Club’ has been dropped from its name, so that members can maximise their travel experience with exclusive rates, special benefits, simple methods to earn and redeem points at all IHG hotels and partner locations such as the stunning Mr & Mrs Smith collection, to name a few. In the future, IHG Rewards will have stronger and more frequent visibility in various places.

Helping Guests Make the Right Choice
With an extensive 16 brands, the IHG family offers guests an abundance of options that are now categorised into four collections to better assist guests in making the best choice to fulfil their travel needs:

  • The Luxury and Lifestyle Collection can be defined by the timeless legacy interconnected by the unique design and impeccable service in their own special way that makes each journey a celebration of exceptional experiences. This collection includes Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, and Hotel Indigo.
  • The Premium Collection makes travel personal and meaningful through a sense of community and well-being with attentive details to make every travel significant. The collection includes HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels, and voco Hotels.
  • The Essential Collection is always there with everything that you need, imbued with the warmth and trusted experience that is the epitome of true hospitality. The collection features Holiday Inn Hotels & Resorts, Holiday Inn Express, and avid hotels.
  • The Suites Collection is catered to long-staying guests seeking the warmth and comforts of home. The collection includes Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, and Candlewood Suites.

The company’s updated brand further emphasises its purpose of bringing True Hospitality for Good into fruition for its guests, hotel owners, colleagues and communities. This is also done so that they are clear with their identity, their vision and how they can aide guests when they are ready to travel once again as they continue to lead through the pandemic and beyond.

 

Media Contact:
Dian Novia Faisal
Marketing Communications Manager
InterContinental Bandung Dago Pakar
Mobile: +62 853 1452 7257
E-mail: [email protected]
www.ihg.com