ARTOTEL Group recently announced its joint venture cooperation with Sinar Mas Land to establish one joint company, namely PT SINAR ARTOTEL INDONESIA (PT SAI).
The joint venture aims to manage Rooms Inc., a hotel brand initially created and owned by SINAR MAS LAND. PT SAI also strives to expand Rooms Inc. to become a hotel network spanning throughout Indonesia. Also, PT SAI will manage and expand other hotel brand owned by SINAR MAS LAND.
ARTOTEL Group is very enthusiastic about this new partnership since Rooms Inc. is a hotel brand that carries urban and modern lifestyle, which fits the characteristic of ARTOTEL Group’s boutique hotel and lifestyle concept. Rooms Inc. will become one of ARTOTEL Group’s brand portfolios to offer hotel investors interested to have their properties managed by ARTOTEL Group as the management operator.