Industries |

TAUZIA Hotel Management Announces the Green Opening of POP! Hotel Pasar Baru Jakarta

Industries | 4 August 2016

TAUZIA Hotel Management – the award-winning Indonesian hotel operator takes immense pleasure in the first official revelation of the nineteenth POP! in the network with POP! Hotel Pasar Baru Jakarta. This latest addition will feature a brand new concept with an upgraded lobby area called PitStop, providing an all-new lobby and living space experience through a fun blend of cafe lounge + convenient store which opens around the clock.

1 Offering 105 stylish guestrooms, POP! Hotel Pasar Baru is only a short walk from the famous Pasar Baru shopping arcade and just minutes away to popular traveler’s destinations such as Gereja Ayam – Pniel, Hayam Wuruk Plaza, Tugu Monas (the National Monument), the legendary Istiqlal Mosque, Ancol Beach & PRJ Kemayoran. Each modern-design guestroom is equipped with a choice of twin or king-sized bed, air conditioning, flat-screen TV with international cable channels and FREE WiFi connection. 10 “PitStop will showcase a new and warmer interior atmosphere combining upcycled & recycled elements to reflect the brand’s eco-friendly concept. No longer dedicated to hotel guests only, it is designed to also become an interactive social hub for young business professionals & millennial communities around,” said Irene Janti, Chief Brands & Product Officer – TAUZIA Hotel Management. In addition to that, PitStop is offering POP! Stacks – a series of hotel signatures related to the eponymous brand name such as: POP!corn, POP!sicle, POP! Amenities – alongside many other favorites like snacks, rice meals, sandwiches, pastries, local delicacies, freshly ground coffee & soft drinks. 8 In conjunction with the release of PitStop, POP! Hotels also introduces a new logo color enhancing the new hotel concept – starting with this hotel. The dominant color will remain the same, as the choice of green is to represent the brand’s commitment to the environment. “Previously POP! Hotels has been renowned for its playful spirit with a touch of orange, capturing the essence of youth & cheerfulness. Now with the infusion of blue color – the new logo will signify the brand’s added maturity, as well as consistent dedication to product improvement in answering the trends & market changes,” said Zulner Nouradine, Brand Manager of POP! Hotels. 12 Furthermore, the new logo also marks a change in the sales & marketing strategy as POP! Hotels will focus on competitive room-only rate with various F&B offers as complementary attraction. During the green opening, also as part of ‘Serve to Conserve’ campaign launched by the eponymous hotel brand earlier this year - POP! Hotel Pasar Baru will symbolically give away a pot of palm trees to the sub-district of Sawah Besar as its continuous commitment to greener environment surrounding hotel area. Enjoy the introductory room rate starts from IDR 298,000nett/night. POP! Hotel Pasar Baru Jakarta’s Familiarization Trip Travels Back in Time Conveniently seated on Jakarta’s vintage stretch, POP! Hotel Pasar Baru is looking to expose the best of both worlds by blending the old and the new through a special engagement/competition program involving 20 selected social media influencers on Saturday, 30 July 2016. 19 “We personally handpick them to take part in this amazing adventure and assign them simply to discover the gem behind each selected venue while allowing them to come up with a customized storyline of their journey. This exercise is made to create genuine storytelling relevant to our target market as well as to be used as future traveler’s guide,” said Yosua Tanuwiria, Corporate Communications & Social Media Manager – TAUZIA Hotel Management. Some of the preferred venues include: Gereja Ayam – Pneil, Pasar Baru, Klenteng Sin Tek Bio, Gang Kelinci, Rumah Mayor Tio Tek Ho, Gedung Antara and many more! 13 Each venue bears unique kind of activities which revolve around vlogging (video blogging) using various social media channels with hash tag of the day #POPPASARBARU. The day eventually ends with an intimate dinner session at Pantjoran Tea House accompanied with Chinese classic instrumental musical in the background – creating an unforgettable sharing moment.