Starbucks Indonesia encourages coffee lovers to share their memorable stories through its new campaign “Starbucks Cup of Stories”. The global coffee house chain aims to capture the best moments of human connections found in Starbucks stores all across Indonesia.
For more than a decade, Starbucks has become a popular place for millions of people to not only get their caffeine fix but also a meeting point for warm conversations and business matters. The coffee culture in Indonesia has also made Starbucks popular as a comfortable spot to have discussion and challenge ideas while enjoying delicious cups of coffee. One could imagine the stories behind each and every Starbucks cup.
From conversations about brewed coffee at Reserve stores to private chat while enjoying Caramel Macchiato with friends, there are countless stories taking shape every day at Starbucks.
Liryawati, Chief Marketing Officer at Starbucks Indonesia explained that stories of human connection is ever the spirit of Starbucks. “People connect through conversations and build a sense of community at Starbucks. Great stories unfold here every day. Our relationships with our customers begin from the moment they enjoy our cup and continue to wherever they bring the cup,” Liryawati added.
This recent campaign recalls a certain moment that happened back in 2016, when Arti Susan, a customer who frequently worked on her school assignments at one Starbucks Indonesia outlet met a Starbucks barista named Fajar. The two were married three years later.
Everyone is welcome to share their Starbucks stories on Instagram by using the hashtag #SBUXCupOfStories on their stories. The coffee company will curate the best stories to be featured in Starbucks’ Instagram feed and story. Simply purchase a drink and scan the QR code on the cup to enjoy the stickers and special coupons available until 9 September.
On Starbucks Cup of Stories, the coffeehouse also collaborated with Indonesian artists Muklay, Dinda Puspitasari, Sarkodit and Citra Marina to create stickers and frame filter when sharing the stories on Instagram.
“We are excited to see how this campaign will encourage people to share their stories and connection to the brand,” Liryawati added.