ELMER, the rising premium personal care brand co-founded by Kimberly Nasri and Stefany Dewi Anggraini just recently introduced its new Power Bright Serum Body Lotion, in an exclusive launch event called “Le Fleur Merche du ELMER.” This intimate, floral-themed gathering at The Penthouse, The Papilion in South Jakarta, brought about 20 of the city’s top influencers– among them is Model Patricia Gouw, Anastasia Siantar, and the Rahajeng Sisters—giving them an up-close experience with the brand’s latest creation.
The star of the event was ELMER’s Power Bright Serum Body Lotion, the result of two years of careful development. This lotion promises a lightweight feel, quick absorption, and long-lasting hydration, staying true to the brand’s mission of making self-care an indulgent escape from the daily grind. “At ELMER, we want to transform personal care into a moment of luxury and relaxation,” explained co-founder Kimberly Nasri.
The serum is enriched with key ingredients like Niacinamide, Allantoin, and Argireline, aimed at providing deep hydration while protecting the skin. The Power Bright Serum Body Lotion is now available, featuring a variety of signature scents—Pear & Freesia, Jasmine Tea, Lily & Suede, Cotton Fluff, Oakwood & Leather, Provence Earl Grey, and Eucalyptus & Mint.
In keeping with the event’s personalised theme, each guest received a bottle of body lotion in their preferred scent, accompanied by a handwritten note. Fashion stylist Jovi Adhiguna praised the product’s texture, noting how quickly it absorbed and how refreshed and moisturised it left the skin. A standout moment of the day was the interactive “shopping” experience, where guests chose from ELMER’s signature body lotions at the stunningly decorated floral booth.
For more details, explore the full range of ELMER products at elmer.co.id or follow them on Instagram @elmer.id
