Fashion |

New H&M Collection Made from Recycled Shoreline Waste

fashion | 18 April 2017

Swedish Fashion label H&M recently launched its latest Conscious Exclusive collection that showcases the beauty of sustainability. For this year’s collection, H&M aims to be sustainable in every regard, not only concerning the look, but also the feel of the clothes.

Every piece of the collection is made with environmentally friendly material including Bionic, a recycled polyester made of plastic from shoreline waste. Thanks to advanced and sophisticated technology, old bottles and plastic bags that can often be found at the beach were processed into soft fabrics for dresses, blouses and even jeans. The new collection is available in around 160 H&M stores worldwide as well as online at from 20th April. In Indonesia, the new collection is only available at H&M Grand Indonesia.

The fluid fabric used for an intricate pleated gown shows how the best style can naturally be conscious of the environment. In addition to a full collection for women and relaxed formal wear for men, Conscious Exclusive for the first time also includes clothing for kids as well as a fragrance with a set of organic oils available in selected markets.

H&M Conscious Exclusive is a collection of exquisite pieces perfect to celebrate the new season. One of the most stunning pieces is an ethereal gown of flowing pleats, made from Bionic. A collection of individual pieces with a sense of occasion, each item shows how sustainable materials can create a unique and beautiful style.