To expand its global market, luxury lifestyle brand Porsche Design has entered Indonesia to introduce its perfume collection. Each perfume of the collection contains the elements of luxury Porsche cars, not only evident in its packaging and the bottle, but also in the aroma.
The latest collection is Palladium, which is Porsche Design’s third men fragrance collection after Essence and Titan. Palladium is a modern sports fragrance that features a great composition of fresh sporty citrus aromas with aromatic spicy elements and a unique component ensuring that it is nothing less than electrifying. It also contains polygonum, which provides a hint of floral shades. As a non-synthetic aldehyde, it has the capacity to combine natural aromatic substances with the hi-tech fragrance of the molecule.
The Palladium flacon has been designed by the legendary Porsche Design Studio in Zell am See, Austria and reflects a modern lifestyle and dynamic symbiosis of the unmistakable Porsche Design racing DNA combined with the hi-tech sheen of palladium metallic colour. The silver-grey colour reflects the metal it was based on, while the matte surface protects the fragrance from light.
Porsche Design also introduced the new cover face of the advertising campaign, Australian racecar driver Mark Webber. After ending his 12-year Formula One career at the end of 2013, Webber currently works as company driver for Porsche. He embodies sportiness, masculinity and style – attributes that are synonymous with Porsche Design products.
In Indonesia, Palladium is available through the retail network of Sogo and Centro.