Social media has penetrated every sphere of our lives - it has even changed the way business is carried out. Small businesses in particular make use of social media platforms to grow their brand. With Indonesia’s craze for anything that includes posting, tweeting and liking, it is inevitable and crucial for small businesses to have a social media presence.
However, maintaining various well-functioning social media platforms is a full-time job and not something that can be done on the side. You have to invest a lot of time and energy into social media if you want to do it right.
Here are some useful tips on how to make the best of social media in order to boost your business.
KNOW YOUR AUDIENCE
Social media is, first and foremost, about people. In order to be successful on social media, you must first determine who your target group and audience is. How old are they? Where do they live? Do they have children? What do they like? It would be perfectly useless to promote a vegetarian restaurant to steak lovers, or trying to create a buzz for selling luxury goods on Snapchat whose members are mostly teenagers and millenials who most likely won’t be able to afford a pair of shoes by Louboutin or the latest Birkin handbag.
Therefore, the most important thing to remember is this: You can only create and implement a social media business strategy when you know your audience.
KEEP UP WITH THE LATEST TRENDS
You also need to keep in mind that demographics change - Facebook and Instagram users, for example, have grown older over the years, and the same is likely to happen to other social media platforms. That means, a trending social media app that you think is unnecessary for your business can become important to your target group in the next couple of months.
In the ever-growing jungle of social media and apps, follow the latest trends and be on your toes: while Facebook has stood the test of time, other social media apps vanished as quickly as they appeared.
ENGAGE WITH YOUR FOLLOWERS
Building on the first two points, it is extremely important to engage with your followers. When they ask a question regarding one of your Facebook posts, make sure that you answer them as soon as possible. Organize fun quizzes on Instagram and Twitter that keep your followers entertained. Interact and engage - after all, social media is an important tool to start conversations and nurture relationships.
QUALITY VS. QUANTITY
Do not post for the sake of posting. Yes, we do live in a fast-paced world, but that does not mean that you have to spam your social media accounts with new content in a desperate attempt to stay relevant. Timing is important as well - new posts should go up when users are actually glued to their phones, preferably when they commute to work, or during their lunch breaks.
Even in the universe of social media, quality means more than quantity. Content is King - good content drives interest and creates conversation. Most importantly, it not only helps to gain followers, but also to maintain them.
EMBRACE THE VISUAL
Photos and videos generally receive more likes and clicks than plain text. Put some effort in finding eye-catching material that will appeal to your followers. You can still always add meaningful text, but you need to pique the users’ interest and curiosity first - and this is best achieved through visuals.