Held at Global Jaya International School, South Tangerang, Starbucks Indonesia invited 150 children to celebrate National Sports Day which is celebrated annually on 9 September.
Taken from the StarCoach training programme, Starbucks organised small competitions to teach children life skills through Edu-Sports. StarCoach is a ‘training of trainers’ (ToT) for partners (employees) to coach youth life skills through coaching clinics in two popular sports, namely football and basketball.
The collaboration between Starbucks Indonesia and the Asia Sports Academy (ASA) Foundation aimed to provide life skills training, which consists of self-confidence development, communication skills, coordination ability, understanding of equality and many other life skills.
"StarCoach allows children, Starbucks partners and the community to meet in the same forum and carry out positive human empowerment activities,” said Vidi Prima, PR Assistant Manager Starbucks Indonesia.
The StarCoach programme, which lasts seven months, aims to benefit more than 10,000 students ranging in ages 11-14. Starbucks and ASA Foundation (Asian Sports Academy) joined forces to launch the programme in April, and allows students in 10 cities to develop their skills.
Lee Hawkins, founder of the ASA Foundation, hopes the programme will help foster community spirit and open new opportunities and aspirations for youth. "The momentum of National Sports Day is the right time to reiterate the enthusiasm of Indonesian youth to build positive life skills through sports. We are delighted to work with Starbucks knowing this partnership would greatly benefit Indonesian youth everywhere,” Hawkins said.
Supported by Badan Liga Sepakbola Pelajar Indonesia (BLISPI), Starbucks Indonesia & ASA Foundation the StarCoach programme uses sports-based life skills, to empower Starbucks staff volunteers together with local school teachers, community coaches and students in 10 target cities across Indonesia.