In partnership with Prestasi Junior Indonesia, Starbucks Indonesia held a Creative Youth Entrepreneurship programme to empower vocational students in four cities across the country. It aimed to empower youth with life skills and entrepreneurship knowledge to prepare them for being part of the future workforce.
Starbucks Creative Youth Entrepreneurship is a part of company agenda of ‘Global Month of Good’, where Starbucks partners volunteer to engage with community, share their knowledge in entrepreneurship to 768 students form four vocational schools (SMK) in Jakarta, Bandung, Surabaya, and Denpasar.
The program which started in April and will continue until December will involve 120 Starbucks partners who will lead, facilitate and guide the students with a variety of activities focusing on essential elements of a practical business plan from financing, product development to marketing their product. Students will also have the opportunity to learn about customer service, resume building, interviewing and communication skills.
Through this programme, Starbucks Indonesia hopes to help create the next generation of young businesspersons as the central government has expressed concern about the low number of entrepreneurs in the country, which is only 3.1 per cent of the cumulative workforce.
Andrea Siahaan, Senior General Manager of PR and Communications at Starbucks Indonesia said that the company wants to participate in accelerating the growth of entrepreneurship in Indonesia by sharing partners’ myriad experience in building an international brand which also known from its quality on hospitality and service, “We hope this programme can help and inspire young generation to be able to be ready, independent and resourceful when they finish their studies”, he said.
During the programme, Starbucks partners — who have volunteered — will assist selected high school students to establish and operate a small school based micro-enterprise in a competitive environment and participate in assessing their performance.
“It is a great pleasure working together with these volunteers as they possess an infectious vitality which they pass onto the students. We are confident that this collaboration will provide impetus for young Indonesians to consider entrepreneurship as a means to secure a sustainable livelihood in the future,” said Robert Gardiner, Founder and Academic Advisor, Prestasi Junior Indonesia.