Ascott Celebrates 40 Years of Service with the Grand Return of the “ASR Festival”

The Ascott Limited – Indonesia announces the return of Ascott Star Rewards Festival, a six-day festival rolling out from 4 – 9 June 2024 to celebrate the Ascott Limited’s 40th anniversary with the theme “The Unlimited Discovery”, at the Laguna Atrium Central Park Mall in Jakarta. Building on the triumph of last year’s festival, which earned The Ascott Limited – Indonesia the “Online-Offline Brand Activation of the Year 2024” award from the Marketeers Omni Brand Awards, this year’s event promises to be even more special. 

The ASR Festival embodies the “Ascott Unlimited” global campaign, delivering on the promises of unlimited goods, choice, freedom, and opportunities, while marking four decades of innovative and excellent lodging services. It will showcase various brands and serviced apartments under The Ascott Limited – Indonesia, including Ascott, Somerset, The Crest Collection, Oakwood, Citadines, Preference, Vertu Hotels, Harris Hotels, Fox Hotels, Yello Hotels, Pop! Hotels, and Managed by The Ascott Limited.

The festivities will commence with the “Discover the Star – Kids Talent Competition,” open to children aged 6-12. The competition will culminate in a live performance by the top 10 finalists at the festival, offering a total prize of 10 million rupiah.

Aligned with The Ascott Limited’s sustainability program, Ascott CARES, the lead-up to the ASR Festival 2024 includes a program called “Unlimited Wishes.” This initiative invites guests and associates to write their environmental wishes on recycled paper, aiming to break the MURI record on World Environment Day for the largest collection of recycled paper from a hospitality company.

Visitors can look forward to thematic booths from Ascott’s brands, offering exclusive deals on lodging packages with discounts of up to 70%, along with offers on MICE, weddings, and social events. The festival will also feature workshops, games, music performances, a sustainability fashion show, and interactive talk shows on various themes.

The ASR (Ascott Star Rewards) loyalty program offers numerous benefits to its members. The membership comprises Classic, Silver, Gold, and Platinum tiers, with each upgrade bringing additional perks such as bonus points, complimentary room upgrades, airport transfers, early check-ins, late check-outs, and more.

Follow @discoverasrindonesia and visit this link to learn more about the event and Ascott’s loyalty program.