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Ascott-Managed Agung Sedayu Group Hotel Properties Officially Join Loyalty Programme

NEWS | 9 June 2022

Leading Jakarta-based property developer, Agung Sedayu Group (ASG), has announced that their hotel properties that are managed by The Ascott Limited (Ascott), one of the world’s prominent hospitality operators, have officially joined Ascott’s loyalty programme – Ascott Star Rewards (ASR). These ASG-owned properties are HARRIS Vertu & YELLO Hotel Harmoni, Pesona Alam Resort & The Botanica Sanctuary and HARRIS Suites Puri Mansion.

ASR is Ascott’s integrated loyalty programme that was launched in 2019, a pioneering programme in the hospitality industry which offers members total flexibility to earn and redeem points, along with a plethora of benefits to its members with bookings made directly through the website, the Discover ASR mobile app, via reservations, and through the hotels.

Since its launch, ASR members continually see the value of being a member, which has seen the number of memberships increase by over 40% annually, 90% direct online booking contributions to Ascott and over 50% of the ASR members are regulars. ASR members also spend 36% more with Ascott in comparison to non-members.

The inclusion of Agung Sedayu Group's hotel properties in the ASR loyalty program is an endeavour to bring added value to customers as well as numerous conveniences and the greatest offers for its members,” said Sebastian Goldman, Corporate F&B Director and Cluster General Manager of Ascott Indonesia for the Jakarta region. “Staying guests will now earn ASR points while staying or purchasing food and beverages at ASG facilities that are Ascott members. ASR members can also take advantage of significant savings at our restaurant locations. ASR points can also be used to offset the cost of staying at any Ascott property worldwide on subsequent bookings, with no minimum point redemption,” he added.

The great thing about the ASR loyalty programme is that signing up to be a member is free. ASR membership is classified into four levels, namely: Classic, Silver, Gold and Platinum. Each level provides additional benefits including bonus points, free hotel upgrades, birthday discount e-vouchers, airport transfers, and early check-in and late check-out options. Not only that, ASR members that link a work e-mail address to their account before 31 December 2022 will earn bonus points and a 30% discount certificate.

Are you looking to become a member? Sign up through HARRIS Vertu Harmoni or YELLO Harmoni to enjoy unique perks. You can also sign up by scanning the unique sign-up link at the hotel or by visiting the URL listed on each hotel’s social media profiles, notably @hvertuharmoni, @pesonaalamresort, @thebotanicasanctuary, @harrispurimansion and @yelloharmoni.


For more information:
Pipit Fitriasari
Asst. Marketing & Branding Manager HARRIS Vertu & YELLO Hotels Harmoni – Jakarta
[email protected]