2016 is the year in which the BMW Group celebrates its 100 year anniversary with the motto THE NEXT 100 YEARS. Coinciding with the BMW Group's century anniversary celebration, BMW Indonesia is for the first time presenting The Innovation Festival 2016, which will showcase cutting edge innovations in terms of technology, design, mindsets and music.
This event is a collaboration between BMW Indonesia and several of the world's leading innovative brands, including Samsung, Ciputra Artpreneur, Intel and Future10. The event is open to the public and will be held on Saturday, May 28th, 2016 at Ciputra Artpreneur.
BMW – the leader in technological innovation
Throughout its history, the image of the BMW Group as a company has been defined by a focus on the future and it has always been a pioneer in terms of innovation. All of this has been achieved thanks to its outstanding team which has a fascination in mobility as an important aspect of life. The Innovation Festival 2016 is an initiative and event that forms part of BMW Indonesia's Corporate Social Responsibility. It will showcase a range of innovations, bringing together outstanding personalities to discuss matters such as technology, lifestyle, the environment and many other important things for the future. "BMW has always placed a strong emphasis on quality, technological innovation, as well as a guarantee of comfort and functionality. Therefore, in conjunction with the celebration of the BMW Group's 100 year anniversary, BMW Indonesia is presenting the Innovation Festival as a platform to develop and bring innovations to the people of Indonesia, especially the younger generations. This is an important step as well as an incredible opportunity for BMW Indonesia to continue to contribute to the development of further innovations," said Karen Lim, President Director of BMW Group Indonesia. "We believe this event will offer everyone a variety of benefits and advantages, especially those who welcome the emergence of new innovations in everyday life," Karen added.
The BMW Group is always striving to find the best solution. It’s in the DNA of the brand. Three qualities that specifically distinguish the BMW Group are its ability to continue to keep evolving and adapting, its remarkable capacity for technological innovation, and the sense of responsibility it shows towards society. On various occasions in the history of BMW, the company's ability to continue innovating and taking bold steps has been proved. Karen went on to explain that, in the future, time will become increasingly limited. However, connectivity will increasingly become the norm, and technology will begin to learn from humans. "The mobility of the future will connect every area of human life. And that's where we see new opportunities for premium mobility. To address these issues, the BMW Group has prepared a futuristic scenario with a clear vision: premium mobility by the BMW Group will be completely effortless, comprehensively available and tailored to every customer’s individual preferences. The BMW Group has set about realizing its vision of the future with BMW VISION NEXT 100," Karen continued.