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IHG Hotels & Resorts is Bringing the Vibrant Hotel Indigo Boutique Brand to Bandung

NEWS | 29 September 2021

IHG Hotels together with PT Hotel Dago Pakar extends their long-standing partnership to present the renowned Hotel Indigo boutique hotel brand for the very first time in Bandung. As part of the plan to grow its brand in Indonesia, this partnership results in the makings of Hotel Indigo Bandung Dago Pakar.

Following the success of their first partnership with InterContinental Bandung Dago Pakar, IHG Hotels and PT Hotel Dago Pakar takes their fruitful partnership to the next level with the announcement of Hotel Indigo Dago Pakar. The announcement was made during World Tourism Day, as tourism seems to start picking up steam and slowly recovering due in part to its resilience, and as travel steadily returns it has the makings to strengthen prosperity and drive inclusive development.

Targeted to open by 2024, Hotel Indigo Bandung Dago Pakar will be located in the prosperous Dago neighbourhood, in the northern region of Badung, and will feature 275 rooms. In line with Hotel Indigo’s brand identity, the property will take inspiration from the story of its local area and incorporate them in all aspects of its design, décor and service style. Each detail, from the warm hospitality that guests will experience all the way to the exquisite dishes served in the dining destinations, guests will create ever-lasting memorable cultural experiences during their stay that is inspired by the rich heritage of Dago Pakar and the lively spirit, passion and independence of Bandung.

As the second Hotel Indigo property in Indonesia, Hotel Indigo Bandung Dago Pakar will incorporate three core themes into every part of the guests’ journey including the healing and restorative power of water, the craftsmanship of local artisans, musicians, puppet masters and dancers that blend contemporary and traditional art forms, and the folklore and fables that have inspired generations of locals.

 “We want to establish Dago Pakar as a must-visit destination, bring out a deeper understanding of our rich culture and heritage that intertwines European influence from its colonial past as well as its young vibrant creative culture, and forge a meaningful connection between our guests, our hotel and the community,” said Purnawan Suriadi, Director of PT Hotel Dago Pakar. “The Hotel Indigo design philosophy, which uses storytelling to bring the neighbourhood to life within the hotel while providing a gateway to inspiring and culturally rich locations, aligns with our vision for this property,” he continued.

We have a strong partnership with IHG and are very happy with the continued success of InterContinental Bandung Dago Pakar despite the pandemic. Since opening in 2015, it has transformed the area into a popular luxury destination for business and leisure travellers. We are confident that IHG’s proven track record of success in quality and guest satisfaction, both internationally and in the region, will offer a uniquely local experience for guests at Hotel Indigo Bandung Dago Pakar,” expressed Purnawarn Suriadi.

Nestled on a location formerly known as “Love Hill, perched 700 metres above sea level, Dago Pakar is a rich botanical haven enclosed with tea plantations, lush forests and natural waterfalls that offer scenic vistas of the city. Located 30 minutes away from Bandung International Airport, the hotel is located near the Djuanda Forest Park, an expansive conservation area and botanical garden encompassing over 2,500 types of plants and endangered animals.

The hotel will features facilities including a café & bar, meeting and event spaces spanning more than 1,800sqm, a health and fitness club, two swimming pools, and a kids club. It will also feature the first rooftop pool and bar in Bandung, with a 360° view of its surrounding landscape and city.

Its prime central location allows visitors to explore the local community with ease and presents them the chance to experience Indo-Dutch cuisine including pisang molen (banana wrapped in baked flour); to enjoy “ngopi”, a socialising tradition with family and friends over local coffee and teh poci (tea in a pot); and immerse in the happening folk art scene of creatives, artists, musicians, performers and writers.

We are very excited to bring boutique brand Hotel Indigo to Bandung and extend our excellent partnership with PT Hotel Dago Pakar. The Hotel Indigo brand is growing in Indonesia with Hotel Indigo Bali Seminyak Beach and three more properties in the pipeline in Bintan and Jakarta,” said Serena Lim, Vice President, Development for South East Asia and Korea, IHG.

The brand’s growth momentum shows the appetite of travellers to explore the heart and soul of each location they go to and be inspired by new places, people and ideas. We are also seeing a demand for owners to create a unique hotel experience that celebrates and supports the neighbourhood and makes a positive impact on the community.”

With 24 hotels in Indonesia, Hotel Indigo Bandung Dago Pakar joins IHG’s pipeline in the country that includes 13 hotels with 2,520 rooms across six brands. With its growing middle class and large millennial population, we see Indonesia as a long-term key market for our estate of brands.”

As part of IHG’s Luxury & Lifestyle collection, the Hotel Indigo brand has quickly made its mark as a valued part of a must-visit destination across the globe, embodying the spirit of local neighbourhoods everywhere. Hotel Indigo has over 125 properties around the globe with a pipeline of over 100 more. In South-East Asia and Korea, there are four properties in Bali, Bangkok, Phuket and Singapore, with its brand portfolio soon doubling in the next years.

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