PT Multi Bintang Indonesia Tbk (MLBI) recently released its new variant, Heineken Light, a premium beer with lower alcohol content than the original Heineken, suitable to be enjoyed after office-hours or while on vacation in the tropics.
Albeit it contains a lower level of alcohol (3.3%) and only 99 calories, Heineken Light does not compromise with its taste, having won World Beer Championship’s Best Tasting Light Beer from 2014 to 2016 as well as being the Gold Winner of European Beer Star in 2015.
By using cascade hops, a variety of hops that used by the best beer makers all over the world, Heineken Light has a floral, fruity and fresh flavor.
“Heineken is aware that beer lovers are always looking for beer choices and alternatives to fit their lifestyle. Now, they can get everything inside Heineken Light,” said Francis Aswin, Marketing Director of PT Multi Bintang Indonesia Niaga.
Currently, Heineken Light is available in 330ml bottles and 320ml cans and can be found in hypermarkets, supermarkets, hotels, restaurants and cafes all over Indonesia that have a license to sell alcoholic beverages.
Heineken Light also sponsors the Sensation 2017 event, the world’s largest dance music festival, at ICE BSD, Tangerang in October 2017.