News |

Market Hopping 2022: A Celebration of Supra Boga Lestari’s 24th Anniversary

NEWS | 21 October 2022

For over two decades, PT. Supra Boga Lestari Tbk has been one of Indonesia’s leading retail companies in the supermarket business unit. The company has presented a wide range of the finest fresh produce and a vast array of high-quality imported products to Indonesia. In celebration of its 24th anniversary, the prominent retail company presents Market Hopping 2022, inviting visitors to explore the world’s leading markets.

Market Hopping 2022 will be held from 10-23 October 2022 at Senayan Park with great support from Blibli as the official e-commerce partner for all PT. Supra Boga Lestari Tbk brands, as well as partners including their six brands, namely Ranch Market, The Gourmet, Pasarina, Farmers Market, Farmers Family and Day2Day.

The opening ceremony of this event will be held on Wednesday, 12 October 2022, in conjunction with the 24th-anniversary celebration. The Ground Floor and Lower Ground areas of Senayan Park will be transformed into six different sections to represent the six brands, with each area decorated with themes inspired by “Famous Market Around the World”.

The Ranch Market area takes inspiration from Pike Place Market in Seattle, USA, while The Gourmet area is inspired by the Grand Bazaar in Istanbul, Turkey and Chelsea Market in New York City, USA. Meanwhile, the Pasarina area is designed to look like markets in Central Java, namely the Triwindu Market in Solo, while the Farmers Market area adapts the Kumandang Market in Wonosobo. Additionally, the Day2Day area is based on the lifestyle of young people, while the Farmers Family area is aimed at visitors who have young families. Market Hopping 2022 is intended to be a place for shopping and recreation for all generations, from Baby Boomers, Gen X, Millennials and Gen Z to Gen A.

“This 24th Anniversary is very special for us. We wanted to create a new breakthrough and present something different than before, then the idea of ​​Market Hopping was born. The concept of hopping from one market to another allows visitors to get to know our brand more closely. In addition, the varied characteristics of each brand also show how our supermarket is ready to serve every level of society,” said Meshvara Kanjaya, CEO of PT. Supra Boga Lestari Tbk.

Through this event, he wants to strengthen the company's commitment as a shopping platform that is constantly evolving along with the changing times so that it continues to be relevant to the needs of the community. “Our goal is to introduce all brands with their own uniqueness so that customers get to know their favourite brands better. Starting from the store concept, in-store activation, product assortment, and others will be designed in a fresh and attractive way to present an unforgettable shopping experience,” he continued.

During the 24th anniversary celebrations, there will be various ongoing promos offered throughout all Ranch Market outlets. One of the promos that will be offered includes a cashback programme of IDR 200,000 on 20 October 2022, which is intended for all loyal Ranch Market members. Moreover, there will be special promos for shopping daily necessities from Ranch Market in Blibli, starting from a 25% discount with no minimum purchase of up to IDR 100,000 for new customers. Loyal customers can also get 10% cashback up to IDR 25,000 with a minimum purchase of IDR 250,000 as well as special discounts of up to 30% off for certain items.

Since its inception, PT. Supra Boga Lestari Tbk continues to strive to contribute to the surrounding community. That being said, to simultaneously commemorate Down Syndrome Care Month, which falls every October, PT. Supra Boga Lestari is collaborating with ISDI (Indonesian Down Syndrome Association) and the Tri Asih Foundation during the opening ceremony. There will be an art auction held where 100% of the donations collected will be donated to the children of the foundation. Visitors can also actively participate during the event by donating through the donation wall.

The company also continues its mission to raise environmental awareness and this year, they are once again collaborating with Waste4Change to provide education on waste management to visitors, entitled “Conserve for Balance Life”.

Continuing the tradition of previous events, they again invite local and international brand partners to collaborate and have invited as many as 40 tenants to help enliven Market Hopping 2022. Not only that, visitors who are already members of the MyTRUST application have the opportunity to win prizes by participating in various exciting games. How? Just show your MyTRUST app during registration, join the game and take the prizes home. They can also enjoy discounts and fun activities at the Blibli booth, a trusted omnichannel commerce and lifestyle platform that offers convenient and simple omnichannel shopping through the Click&Collect and 2HourDelivery features, as well as other enticing monthly offers.

This event can be enjoyed by visitors of all ages, presenting a unique shopping experience not to be missed. PT. Supra Boga Lestari Tbk wants to make this milestone a moment to continue to innovate, both internally and externally, as a means to improve the quality of service to all Indonesian people.

PT Supra Boga Lestari Tbk
T +62 (21) 5835 1999