2020 was a turbulent year for sustainable fashion.
Before the coronavirus pandemic, sustainability was high on the agenda of many fashion brands and companies. From lofty sustainability goals that lowered their environmental footprint to investments in new technologies in bio-fabricated materials, sustainability was top of mind for many. With the pandemic continuing to rage on and companies prioritizing survival, many fear that sustainability will be placed on the back burner rather than built into business restructuring as brands pivot to adjust.
After decades of operating 'business as usual' despite blatant systematic issues within the industry, the pandemic forced fashion not only to acknowledge its flaws but to take action and find solutions to solve fashion's most pressing concerns.
Currently, textile manufacturers and fashion brands are looking closely at finding other materials that can support improvements in their own environmental impact. Some have developed and implemented policies on cotton and other common materials. And many fashion organisations have worked together with big manufactures and retailers to create changes on the pressing issues in the fashion industry.
The Sustainable Fashion Webinar recently hosted by MVB Indonesia was focused on how the processes, practices and tangible ways in which fashion businesses adapt, implement and thrive to become leaders in climate change, environmental sustainability and ethical responsibility.
Under the theme “Design for the Future - From Fiber to Clothing”, MVB brought some reputable names in the sustainable fashion industry like Winston Mulyadi from Lenzing, David Forsgate from Eralda, Jeroen Muijsers from Flocus, Monty Hasan from Topiku and well-known expert in sustainable fashion, Marina Chahboune from Closed Loop Fashion.
In the webinar, Marina Chahboune set the tone of the discussion by explaining about the circular waste in fashion business works and how to reverse fashion waste materials to create circularity through holistic approach.
Winston Mulyadi from Lenzing explained about environmental concern on the raw materials industry and to answer this concern, Lenzing introduced their Refibra technology that enable to include up to 50% recycled raw material content from pre-consumer cotton textile waste to produced a new fresh material that is biodegradable and compostable and its plan to achieved zero carbon footprint and zero emission by 2030.
Flocus CEO, Jeroen Muijsers explained about fibre that heals and regenerate the planet, Kapok. Kapok or Kapuk is an organic by default fibre that can be consider as naturally versatille fibre. From Kapok, Flocus provide four different of materials that can be used in fashion or other household materials which is fibre, yarn, fabric and non-woven. Not just the Kapok, Flocus also developed a foundation to improved nurseries and profitability for the Kapok farmers.
David Forsgate from ERALDA, an end to end sustainable sourcing partner for some of the big brands in the world, talked about the product life cycle and how concerns related to climate emergency can be addressed by joining the fashion pact and working with partners and within the brand. ERALDA also showed how to promote positive progressive change within the industry through actions and collaborations.
Last speaker was Monty Hasan from Topiku. Topiku is a crafted premium headwear that completely made out from upcycled and recycled materials. He explained about Topiku’s business model which goes from collection, recycling, upcycling, assembly until reinvest.
Topiku is focussing on building waste management awareness practices by investing in human capital and also doing collaborations.
The MVB Indonesia Sustainability Fashion webinar was one of a two part series, each with a dedicated theme on sustainable fashion. Join our next webinar on sustainable fashion in January with theme ”Style and Sustainability, a Fashion Revolution” which focuses on the consumer end of the business into the retail and recycling programs.
The webinars in turn are part of the MVB Indonesia Sustainable Fashion Program which is a cooperation program with Closed Loop Fashion, Hollit International and Kreative Kitchen to address the challenges and issues occurs in sustainable fashion and introducing organisations that have succesfully find solutions to change the face of fashion in the future to be more sustainable through a series of webinars, interviews and news articles.