The famous coffee shop around the world, Starbucks has launched the new holiday cup to celebrate festive season this year. Well known from its cup campaign, 2017 pop art cup is also great to be colored. Coffee enthusiasts could create happiness by coloring and adding the illustration on the cup while sharing their time together with family and friends.
This year’s holiday cup is hand drawn with lively scenes of the good things to come this season from connecting over a cup of coffee, writing holiday cards, giving a thoughtful gift and celebrating with loved ones.
“Our intent with this year’s holiday cup design is to encourage our customers to add their own color and illustrations to express their holiday spirit. Because, no matter the color of your cup, the holidays are meant to celebrate all the good we give to each other, our community and ourselves this season,” Marketing Communications and CSR Manager of Starbucks Indonesia, Yuti Resani stated.
Last year, Starbucks Holiday cup is covered with red color which is identical with Christmas. For Festive season in 2017, The cup came with more exciting design which triggers people have some fun while enjoying coffee. Periodically, Starbucks throws the cup campaign by involving coffee lovers to create the artwork on paper cup which becomes successful campaign for making good connection between people and their cup of coffee.
Starting in November 1st, Starbucks greets the holiday season with the Give Good campaign by inviting customers to celebrate the season of sharing with new and returning handcrafted holiday beverages as well as an exclusive collection of curated merchandise. From the indulgent Vanilla Nougat Latte to the warm Mocha Praline and the Toffee Nut Crunch Latte, these beverages will warm your hearts during your holiday celebrations and gatherings.